I build
audiences

For over 15 years, I've helped organisations become visible to the people who matter.

I combine strategy and creativity with a generous dose of intuition. Because ultimately, I'm not interested in getting as many eyes as possible on your brand, but in genuinely moving the right people. That's how ideas stick, stories get passed on and experiences emerge that people connect with.

People describe me as a connector. Someone who builds relationships easily, spots opportunities quickly and is genuinely interested in what moves people. I love building lasting relationships and thinking along as if I'm part of the team — because the best ideas often emerge from connecting the right people.

Whether that calls for a strong PR strategy, social media, creative campaigns and smart collaborations, or a programme, concept or production that brings people together: I don't start with one fixed approach. I look at what a brand, place or organisation needs, where the right people are and what will actually set something in motion.

Over the past fifteen years I've worked for established brands and organisations as well as ambitious entrepreneurs who dare to dream big. Festivals, culture, hospitality, wellness and travel form an important part of my portfolio. Not by chance: these are worlds where people come together, stories emerge and experience takes centre stage.

As well as working behind the scenes, I love being in front of a group myself. Hosting pub quizzes, speed-dating events and talks reminds me time and again how powerful real connection can be. I bring that energy to every project.

Reach is beautiful. People are even better.