A small selection from the organisations and projects I've had the pleasure of building with over the past years.
01PRA new festival by Kultlab needed to become visible to the right audiences in a single season. With a smart PR strategy and personal pitches, I secured more than 100 national publications — from clever Instagram accounts to national newspapers and targeted lifestyle and culture magazines.
02PRDuring the owner's maternity leave, I temporarily took over marketing for Wildthings Collectables, a jewellery brand inspired by Bali and a love for travel. I developed campaigns around new collections and translated the brand story across social media, email marketing, copywriting and PR. That way every launch stayed not only visible, but recognisable and relevant to the community.
03PRI developed and launched a completely new event concept and was responsible for programming, content strategy, PR, marketing, Meta Ads and a large part of event production. By overseeing both strategy and execution, Station Bergfest grew into a successful recurring event.
04PRA festival doesn't grow only through a strong line-up, but also because the right people talk about it. For Grauzone I built an international media network and ensured international press coverage grew alongside the festival. I also supported pre-production. Our joint work was rewarded with a VNPF Award nomination.
05MarketingFreelance social media manager. For an international A-brand I developed social campaigns and the content calendar, supported by Meta ads. That way we achieved growth of over 3,000 followers in one year. I also wrote copy for newsletters, interviews and other communications.
06MarketingBesides content for the primary education brochures of 2024/2025 and 2025/2026, I gave the website a complete optimisation. From structure, navigation and mobile-friendliness to image use, click paths and content: every component was aligned around one goal. This turned a large amount of information into a clear overview and made it tempting to purchase an education programme.
07PRAs senior marketer I worked on two levels: on the strategic positioning of PAARD as a brand, and on the marketing of concerts, festivals and events. From social strategy and copywriting to show promotion and much more — for every production I looked for the story that reached the right audience and set them in motion.
08MarketingBased on a market analysis, I developed a marketing and communications plan for the corporate hire venue. I translated that strategy into SEO, Google Ads and converting content, including new landing pages and blogs that reached the right audience.
More examples, figures or publications? I'm happy to share those in a conversation.
Tell me what you're building, and I'll think along about the approach that fits.