
From food hall to sold-out event concept
A challenging case: eleven entrepreneurs under one food hall roof, each with their own identity, but together one venue in Rotterdam that needed to be put more firmly on the map. For this I developed Station Bergfest: a brand-new event concept in which food, music and entertainment came together. From interactive workshops hosted by the food entrepreneurs and a market full of surprising stalls to all kinds of entertainment and a carefully curated music programme. I made sure the right DJs and acts were booked, tailored to the different atmospheres and moments of the day — from a relaxed afternoon programme to a vibrant night party. Besides the creative concept development, I was responsible for the programming, booking and coordinating artists, and the event production. I also took care of the marketing and promotion. The first two editions sold out completely and laid the foundation for a recurring event.
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