I know how to combine information and entertaining content: content that touches emotions and guarantees visibility, with a lot of humanity. And that ultimately translates into community building and conversion.
Marketing and social for wellness, travel and event brands that don't want to be noise: positioning, content and campaigns with a clear soul, and results you can count and feel.
During the owner's maternity leave, I temporarily took over marketing for Wildthings Collectables, a jewellery brand inspired by Bali and a love for travel. I developed campaigns around new collections and translated the brand story across social media, email marketing, copywriting and PR. That way every launch stayed not only visible, but recognisable and relevant to the community.
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A challenging case: eleven entrepreneurs under one food hall roof, each with their own identity, but together one venue that needed a stronger position in Rotterdam. I developed a completely new event concept, Station Bergfest, and was responsible for programming, content strategy, PR, marketing, Meta Ads and a large part of the event production. The first two editions sold out completely and laid the foundation for a recurring event.
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Freelance social media manager. A rolling papers brand is not the easiest product to build an online community around. For this international A-brand I connected with relevant subcultures and translated those into targeted social campaigns and a content calendar that genuinely matched their world. Supported by Meta ads, the account grew by over 3,000 followers in one year. I also wrote copy for newsletters, interviews and other communications.
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Besides content for the primary education brochures of 2024/2025 and 2025/2026, I gave the website a complete optimisation. From structure, navigation and mobile-friendliness to image use, click paths and content: every component was aligned around one goal. This turned a large amount of information into a clear overview and made it tempting to purchase an education programme.
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As senior marketer I worked on two levels: on the strategic positioning of PAARD as a brand, and on the marketing of concerts, festivals and events. From social strategy and copywriting to show promotion and much more — for every production I looked for the story that reached the right audience and set them in motion.
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GR8 is a new corporate hire venue next to PAARD that had to build its name recognition from scratch. I mapped the market, the competition and relevant trends, and looked for the opportunities and threats for the new venue. Based on those insights I developed a marketing and communications strategy, which I translated into SEO and Google Ads. With the first campaigns, set up together with B-Analyzed, the first leads and concrete rental enquiries came in.
View client →A strong brand starts with a clear story. Together we map your audience, positioning and opportunities as the foundation for sustainable growth.
No content for the sake of posting. I find the stories that move people and translate them into a content strategy that fits your audience, the right moments and your goals. From content creation and content calendars to managing creators and community building.
From Meta Ads and email marketing to outdoor campaigns and creative activations. I don't choose the medium, but the approach that best conveys your story and reaches the right people.
From website copy and newsletters to interviews, blogs and campaign copy. Texts that don't just inform, but also move, connect and get people to act.
Sometimes the biggest growth lies in an unexpected idea or the right partnership. I develop creative concepts, spot opportunities for partnerships quickly and connect the right people to make your story even stronger.
“Kayleigh is a highly committed, proactive and knowledgeable marketer. She is not afraid to take on challenging projects and to think and act outside the box. In addition, Kayleigh is a pleasure to work with and a true team player.”
Tell me what you're building, and I'll think along about the approach that fits.
